Is photography your passion?
Has the thought of sharing your snaps online ever crossed your mind, but you don’t know where to start?
You can share your passion with numerous people around the globe using a blog over1.8 billion photos are uploaded daily on the internet.
With such a large number, it is true that standing out from the crowd might be a challenge. However, the most important point to note is that this is possible as there are numerous photographers who have done it already. To replicate this success, you will require a strategy which involves starting a blog and there is much to learn about this.
Below is a detailed guide that will lead to your success as a photography blogger.
Step 1: Choose a specific niche
In order to be outstanding in photography blogs, you will need to focus on a particular area of photography. Select a unique photography style or specific photography skill, specialising in a particular niche makes you an expert in that field. Below are what to consider when selecting your niche.
- Does the field excite you?
- Are you familiar with the field?
- Do other individuals have an interest in the field?
- What will make you unique?
Some of the photography niches that you can consider include;
- Black and white
- Digital darkroom/editing
Step 2: Choose your domain name
The perfect domain name should be catchy, memorable and most importantly; short. Your domain name should be unique so whatever name you come up with, you should cross check it to ensure no one else has the same name.
When developing your domain, you should ensure that no hyphens are involved because they are arguably used to indicate spam and this might have a negative impact on your blog.
With domain names, you can either get it from the company that will host you or use a different domain registrar. When you get it from the host company you do your registration and hosting in one place. However, if you take a separate domain registrar, you will have to register and manage your own domain. Numerous hosts usually give the domain name for free with a plan for you to purchase a hosting plan.
Step 3: Set up the blog
After getting your domain name you can get going with creating your blog:
Picking a platform
You not only require a place for your site, but also a platform where it will run. This platform is a program that runs your site through a hosting server and WordPress is perfect for this for the following reasons.
- It powers almost 75 million websites globally
- 23.3% of entire websites use it
- It has 40 different languages for use
- It has 35K plugins
- It has numerous 3rd party resources and a large support community
Other WordPress alternatives include;
- Movable type
Finding a hosting company
These are companies that offer the following;
- Storage space- photographs use a lot of space
- Bandwidth- for individuals to visit the site
- Plugins and tools- for your site
Examples of WordPress hosts include;
- Inmotion hosting
Step 4: Focus on the visual
Photography is a highly visual art form and for this reason, visitors expect to see a website that is nice looking. Images of high quality are essential and the way they are displayed is critical to the success of your website.
This is the presentation and regulation of information on the blog. You should select one that displays the main photo blog focus. A perfect theme is simple and clean. It should not have visual clutter that distracts visitors. Themes are offered free of charge but to get one that is professional, expect to spend around $50.
These are the features that add widgets to your website. This, as a result, gives your blog great flexibility. Plugins that are great with photo blogs include;
- Lazy load
- NextGEN gallery
- Flickr Feed gallery
Step 5: Uploading photographs
- Use JPEG format files – they will load quicker
- Editing is required prior to uploading
- Crop the photographs to perfectly fit the website
- Use photo editing programs
- Never upload originals
- Forget to save the originals prior to editing
Step 6: Remember the content
In order to tell what your page is about search engines consider the words that are on your page and therefore you should use the title, heading, alt tags and meta description in a logical manner that is descriptive.
You should assign alt-text to every photograph in order to increase rankings. Text that is relevant to your niche can promote rankings in search engines as well as complementary content to increase readership.
A blog is an amazing way to share your photography with the world and in the case of commercial photography can also be a great way to get some business.